Back in the day, if a customer had an issue with a product or service, they had to take it up with the customer service department or ask for the manager. In the digital age, delivering excellent customer service is no longer a separately managed aspect of a business. Customer services should permeate every part of the company/customer relationship. A customer-centric company will stand out especially in the UK.
Here are 4 ways to deliver excellent customer service via your website
Provide a quick response link or live chat.
Services like tidiochat provide solutions such as live chat. This is great if you are a training or coaching company. You could also consider using twitter to monitor #hastag comments about your business product or service. By responding quickly you can address issues before they escalate.
Don’t overwhelm your customers with options
The “less is more” concept applies beyond the checkout page of your site. When users sign up for new accounts, break up the process into different parts over the course of several pages with a progress bar to indicate how far along the user is. This concept is discussed in the book “Hooked”. If you haven’t already read it, put it on your ‘must read’ list. Manage expectations and visitors will have a more positive customer service experience.
Have a clear call to action
This goes with point 2. Make it quick and easy for your customer to identify and purchase your product or service.
Ensure that your site is mobile friendly
Statistics show that over 70% of people use mobile devices to access websites. Is your website responsive and mobile friendly?
These are just a few simple things that you can do. You might consider using all of these as part of your marketing strategy. If you need help creating a marketing strategy give us a call on 713 344-1761 or in the UK 07708467383